Analyst Report

Sync Developers with Business Needs

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The shift for software organizations to look at Business Value as the primary deliverable, while shifting away from outdated metrics, has been a long and confusing road. Why is this? Between application development, product, business, and operations each having their own interpretation of “Business Value” it’s no wonder. It’s as if each business area is pulling in a different direction but under the illusion they are oriented in the same direction because after all, they all subscribe to “Business Value”.

Forrester Research has investigated this phenomenon and has uncovered a disconnect between AD&D metrics and Business Value. In exploration of why this disconnect exists and how to fix it, read this report to learn:

  • What are the points of disconnect between AD&D metrics and Business Value
  • Why different stakeholders measure value differently
  • The RIGHT metrics you need to be tracking to deliver Business Value

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